10 Facebook Live Ideas for Car Dealerships: Boost Your Sales with Live Video

In this article, I give 10 proven Facebook Live ideas that you can take and use for free at your car dealership.

Facebook Live is a live-streaming platform great for car dealerships looking to engage with customers and boost sales. Whether you're new to Facebook Live or looking to level up your game, these ideas will help you create dynamic and engaging content that will keep your audience coming back for more.

For a full tutorial on how to set up Facebook Live and how to create live videos, check the full guide I wrote on Facebook Live here.

Making the most of Facebook Live at your Dealership

Now, from hosting virtual test drives to showcasing your dealership's newest arrivals, there are countless ways to make the most of Facebook Live.

Today I'll show you how to get creative and connect with your audience, building a loyal following that will drive sales and increase engagement. So buckle up and get ready to take your Facebook Live game to the next level!

Who wrote the article, "10 Facebook Live Ideas for Car Dealerships: Boost Your Sales with Live Video"?

Hi, I'm Gary Lewis Cheetham, an expert automotive marketer from Oldham, Greater Manchester. I've got a unique approach to marketing and an approach to car dealing, honed from growing up in my dad's dealership and learning on the job.

I have a background in website building, SEO, and running sales and finance departments, so I've got a wealth of experience in the automotive industry.

Now, I run my own automotive marketing agency, working with car dealerships all over the UK and US. My approach means I'm the perfect person to help dealerships boost their sales and engagement with Facebook Live.

Let's get straight into the Facebook live ideas!

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1) Take Your Customers on a Virtual Tour of Your Showroom

Why not show off your latest models and give customers a 360-degree view of the dealership?

We did this at my dad's dealership every time we made a big change to the showroom or put a new sign up, for example. In this Facebook Live video, you can show your customers around your showroom from the comfort of their own home. Start by giving a quick introduction and explain what they can expect to see during the tour.

Then, grab your smartphone and start walking around your showroom, pointing out different vehicles, special features, and any current promotions you may have. Make sure to talk about each vehicle, why it's a great option, and how it can benefit the customer.

To put a unique spin on this video, try to make the tour as interactive as possible. Encourage customers to ask questions as you go, and make sure you have someone on hand to answer them in real-time. This will help to build a sense of community around your dealership, and show your customers that you're approachable and knowledgeable.

Get all of your staff involved by having each team member introduce themselves and share their favourite aspect of working at the dealership. Encourage them to join in on the tour and share their expertise with viewers. This is a great opportunity for customers to get to know the friendly faces behind the dealership and build a relationship with your team.

2) Introducing the Team

Putting a face to the name of your dealership is a great way to build trust and rapport with your customers. When I was working at my dad's dealership, we always made sure to introduce our team members to our customers, whether it was in person or through marketing materials. And, now that we live in the digital age, Facebook Live is the perfect platform to introduce your team to a wider audience.

One way to make your team introduction stand out is to have each team member share a fun fact or personal story about themselves. This gives customers a glimpse into the personalities behind the dealership and makes them feel more connected to your team. Plus, it's a great opportunity to show off your team's sense of humor and give customers a reason to tune in to future live streams.

Finally, don't forget to involve all of your staff in the Facebook Live. Encourage them to share their stories, answer customer questions, and interact with viewers. Not only does this build camaraderie among your team, but it also gives customers a chance to get to know everyone at your dealership. And who knows, you may even discover a new star on your team who shines during the live stream!

3) The Benefits of Buying from Your Dealership

Highlight the unique advantages of doing business with your dealership, such as competitive pricing and exceptional customer service.

In my dad's dealership, we always made sure to stress the unique benefits of buying from us. We offered competitive pricing and exceptional customer service that you wouldn't find at just any dealership. And I think it's a message that still holds true today.

When it comes to your Facebook Live, this is your chance to really sell the benefits of doing business with your dealership. Sure, you can talk about the competitive pricing, but what sets your dealership apart? Do you offer free car washes for life to customers? Do you have a team of experts in the finance department that can help customers find the right car loan or lease option? Make sure to highlight these unique advantages and let customers know what sets your dealership apart from the rest.

But don't just talk about the benefits, show them! Take your customers on a tour of your showroom and let them see the amazing inventory you have. Introduce them to some of your staff members and let them see how friendly and knowledgeable your team is.

And make sure to involve all of your staff in the video, whether it's by having them do a quick wave or having them give a testimonial about what sets your dealership apart. When customers see the friendly faces behind your dealership and the unique advantages of doing business with you, they'll be more likely to choose you over your competitors.

4) New Model Launches on Facebook Live

Give customers a sneak peak of the latest models, complete with specifications and features.

For "New Model Launches," Facebook Live is a great way to give your customers a sneak peak of the latest models, complete with all the important specifications and features. If you're a franchised dealer of new cars, this is a particularly relevant opportunity for you to show off your inventory and get people excited about what you have to offer.

I remember working with a Harley Davidson dealership once, and they used a Facebook Live to launch a new line of motorcycles. They brought in a few of the bikes, talked about the specs, and even took them for a spin around the lot. The customers loved it! They got a real feel for what the bikes were like and could see them in action, instead of just reading about them on a website.

To make this work for your dealership, involve as many of your staff as possible. Have someone present the specs and features of each car, while another takes it for a test drive. Make it interactive and encourage your viewers to ask questions. You can even have a competition for the person who asks the best question, with a prize like a discount on their next purchase or a free oil change. The goal is to make the event fun and engaging, and to give your customers a reason to tune in and get excited about your dealership.

5) How to Finance a Car Q and A Session

For a Facebook Live video on "How to Finance a Car," we can definitely bring in some of my personal experience from running a finance brokerage. I remember when I worked there, I came across certain insider tips, such as how rogue brokers will artificially inflate interest rates to get higher commissions. That's why it's important for customers to come directly to a dealership for financing advice.

To make the video engaging, I would start by setting the scene, explaining why financing a car can be overwhelming and confusing for some customers. Then, I would share my experience and some of the tips I learned while running my finance brokerage.

This will make the video relatable and personal, and show that I have a deep understanding of the car financing industry.

Finally, I would wrap up the video by offering some practical advice on how to get the best financing deal, such as what to look for when comparing interest rates, how to negotiate with lenders, and how to avoid hidden fees.

I would also emphasize the importance of working with a reputable dealership, as they will have access to a wider range of financing options and can help customers find the best deal for their individual needs. The key is to make the video informative, but also fun and engaging, so that customers walk away feeling more confident about financing their next car.

6) Maintenance and Service How-Tos

Share tips on how to keep cars in top condition and prolong their lifespan. When I work in dealerships, I have the privilege of working with some of the best mechanics and service professionals out there. They all have hands-on experience working with all different models of cars, which gives them a unique understanding of how to keep vehicles in top condition and extend their lifespan.

In this Facebook Live video, we will share some of the tips and tricks that our service experts have learned over the years. This will be a great opportunity for your customers to get insider knowledge on how to maintain their cars and keep them running smoothly. Whether it's advice on simple things like tire pressure or more complex topics like oil changes and brake maintenance, we'll make sure to cover it all.

To add a personal touch, you could share some of my own experiences working with car maintenance and service. You should also encourage all of your staff to participate and share their own expertise on the topic. This way, you can offer a well-rounded perspective and engage with your customers in a meaningful way. By providing valuable information, you'll build trust and establish your dealership as a knowledgeable and reliable source for car maintenance and service tips.

7) Frequently Asked Questions

Ah, a classic opportunity for some Q&A! I love a good FAQ session, don't you? It's a chance to show off all the clever clogs knowledge you and your team have accumulated over the years in the car trade.

Now, when it comes to filming "Frequently Asked Questions", the key is to be engaging and informative. You want to make sure your customers feel heard, and that their concerns are addressed in a helpful and friendly manner.

Keep a list of common questions that your customers ask salesmen over the previous weeks and months, for instance, does the car come with a service and oil change etc.

To put a unique spin on it, why not turn it into a bit of a game show? You can have some fun with it, and get your team involved by assigning them different questions to answer.

As for involving all of your staff, why not get each member of the team to take turns answering a question? Not only will this give your customers an opportunity to get to know each member of the team, but it will also help to keep the video lively and interesting. Plus, it'll give each member of your team a chance to shine and show off their expertise. Just imagine, "It's the finance expert, Gary, with the answer to 'How do I get the best deal on financing'?", I'm sure you'll get a round of applause for that!

8) Showcase Your Top Picks

Give a tour of your showroom and highlight your personal favourite used cars in stock. Talk about the unique features and benefits of each vehicle, and why you think they're the best on the market.

A car dealer I worked with was big into modified Japanese cars, and had a particularly special Subaru come in with a custom paint job. He made a Facebook live video about this car when it came in, and it attracted a lot of attention with customers coming in just to see that car.

You can involve your staff in this by alternating staff members every week, and asking them to pick their favourite car in the showroom and walking people through it.

9) Expert Tips for Buying a Used Car

Offer advice and tips for customers who are in the market for a used car. Share your expertise on things to look for when buying a used car like tyres, engine noise, and checking for common electrical faults like electric windows.

You can make this unique by showing how your dealership only acquires cars that meet your stringent criteria, and by showing customers how all the cars on your forecourt are mechanically sound.

Involving staff in this can be done by having each member of staff look over their own car, and show how well they look after it.

10) Take viewers along on a test drive

As long as you're in the passenger seat (not driving), and your phone has 4G access, you can safely go on a drive in a car and live stream it on Facebook.

Take viewers along your dealership's established test drive route live, and talk about the different handling features of the car on the way.

You can involve staff by giving the responsibility to a different member of staff every time, or by having the Facebook live go on a ride along with customers.

Conclusion to the article "10 Facebook Live Ideas for Car Dealerships: Boost Your Sales and Engagement"

Now you have no excuse, try the Facebook live ideas in this article and watch as your Facebook experience goes from zero to hero in no time at all!

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