Talk is cheap. Online advertising isn’t.
It has been said that “Half the money spent on advertising is wasted. The trouble is, we don’t know which half”.
We’ll come back to this quote later.
As a small business owner, you already know that you should be advertising using Facebook, Instagram, and Google.
But are you confident that the big pile of money you’re burning on advertising is being spent effectively?
If you are, I’m not sure this is for you. Stop reading now.
If you’re boosting posts, running Facebook ads, spending money on Google, then stick around. I’ll let you in on a secret.
That quote? That was John Wanamaker, founder of department store Macy’s. And he said it over 100 years ago.
Back then, the best they could hope for is to buy an advert in a paper, and wait patiently for customers to walk through the door.
Nowadays, things are different.
Every click, pic, and shopping trip is tracked by an algorithm.
So nowadays? I can look at your advertising and in five minutes tell you exactly which half you’re wasting.
I’m a digital marketer. My clients trust me to spend their money on advertising.
I haven’t yet found one who handed me a blank cheque.
Every £1 that I spend must be fully leveraged to achieve your goals as a business.
That means turning those £1s into £3, or £4, or £5.
Ready to talk?