10 Facebook Post Ideas for Your Car Dealership - With Examples

In this article, we’ll be looking at ten different post ideas for you to share on your car dealership’s Facebook page. By the time you’ve finished reading this article, you’ll be ready to walk away and plan interesting Facebook posts for your followers to engage with.

What kind of posts do Facebook users want to see from car dealerships?

When sitting down to plan your Facebook posting plans, it’s really important to ask yourself the above question. What do people want to see from your dealership when they log onto their Facebook feed? It’s key to remember that variety is important here. By sharing varied styles of posts, including images, video, articles, news, updates from your dealership, and more, you can not only appear to a wider range of customers but also keep things interesting and fresh for them.

Here, I’ll be sharing 10 different post ideas to get you started and eager to begin interacting with your customers to increase engagement and hopefully improve sales.

Before we look at these post ideas, it’s important to make sure that you know how to optimise your Facebook page, and it would be helpful if you have a strategy in place for growing your Facebook page following, as this will help you in planning your posts to fit that strategy.

And finally, if you haven’t already, you’ll want to read The Ultimate Guide to Facebook Page Content for Car Dealerships in 2023, where we break down the different types of Facebook posts in great detail.

Who was “10 Facebook Post Ideas for Your Car Dealership” written for?

You’ll find the advice and ideas in this article helpful if you’re responsible for social media at a car dealership. This might mean you’re an individual working solo or working as part of a wider digital marketing team.

If you’re trying to think of a way to plan varied and engaging content to increase the effectiveness of your Facebook page, then this article was written for you.

Who wrote “10 Facebook Post Ideas for Your Car Dealership?”

My name is Gary Lewis Cheetham and I founded GL Digital Automotive Marketing. My mission is to support car dealerships in mastering and maximising their digital presence.

Over a lifetime spent within the automotive industry, I’ve honed skills across all areas of digital marketing and now it’s my job to share that knowledge and expertise with those who run marketing for car dealerships.

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What are 10 Facebook Post Ideas to Get Dealers Started?

1. Company Updates

Your Facebook page is a great way to keep existing and potential customers updated on everything they need to know about your dealership. This could be a change of service or sales hours, any unexpected things that might affect your business like road works or weather, and more.

You can even share information about partnerships or philanthropic work, like this dealership who shared a post featuring a donation they made to a charity.

2. Sales and offers

Even though you don’t want to make your Facebook page predominantly promotional, it’s perfectly acceptable to promote sales, discounts and similar events occurring at your dealership. It’s a great idea to liven up posts with images of your stock, specs, and the use of relevant emojis to help catch people’s attention.

Here’s an example of a dealership promoting an electric car event and an item of stock as part of the offer. Notice here the way they have formatted the text, in bullet points using emojis that embody features of an electric car, like batteries and lightning bolts.

3. Games and quizzes

Sharing games and quizzes is an engaging and interactive way to communicate to Facebook followers. Not all of your posts need to be polished and designed to drive sales - building a rapport with your Facebook community is just as important.

Below is an example of a very simple graphic that a dealership created in order to engage followers in a guessing game. There are any number of ways to incorporate games or quizzes on your own Facebook page. They could be a weekly or monthly occurrence around specific themes, trends, or even holidays.

4. Team updates and bios

Your Facebook page can also be a central place for existing and long term customers to learn more about your staff. Sharing weekly or monthly staff bios that highlight a different team member or employee of the month is a great way to bring more faces to your Facebook page.

Changes in staff, promotions, new team members, and available job roles can also be shared. As an example, the post below shows a dealership who has shown an available job position on their Facebook page.

5. Video car tours

Something that has grown more popular in recent years with the boom of video content, as well as the pandemic, has been the creation of car tour videos. You may already be creating these to send to customers who have expressed interest in a certain vehicle, or potentially you’re adding them to each of your car listings.

Sharing a video tour on Facebook is a great way to highlight anticipated stock to already engaged followers. A video can also reveal more than a photo, which can provide a potential buyer with more information and make them less likely to back out of a purchase due to any little surprises when seeing the car in person.

Below is an example of a car tour video on a dealership’s Facebook page - it doesn’t have to be highly polished or produced to be engaging and informative.

6. Customer highlights

It’s not uncommon for businesses to share on their social media pages when a celebrity or public figure has visited or made a purchase. While celebrity endorsement is definitely something you’d want to capitalise on, don’t forget your everyday customers.

Take the opportunity to use your Facebook page to show potential buyers how much you value your customers. Highlight repeat customers, first-time car owners, or every single customer that’s willing to pose for a social media photo opp if you want to. Below is an example of a dealership that has done this brilliantly.

7. Blog post promotion

If your dealership takes the time to produce blog content, you should absolutely be promoting it on your Facebook page. It’s not only brand new blogs that you should be sharing - feel free to reshare older posts when they are relevant.

In the example below, a dealership has recently shared a blog post they wrote back in 2017, because the topic was relevant to current weather conditions.

8. New stock introduction

Sharing new stock on your Facebook page is a smart way to appeal to passive and active shoppers. A passive shopper is most likely to be a previous customer who is currently driving a car they bought from you, and might not regularly look at your website to see what new stock you have in.

However, they’re very likely to see updates from you in their Facebook feed, and so positioning posts there about new cars in your inventory is a great way to reach a buyer that might otherwise not be ready to make a purchase. Below is an example of a dealership post where they’ve highlighted not only a new car in stock, but also financing options available.

9. Car manufacturer updates, reveals, and insider knowledge

Another way to engage with your Facebook followers is by sharing updates from the car manufacturers that you stock. Whether you stock one make only, purely luxury cars or a wide variety, it’s always worth sharing any relevant industry or manufacturer news.

This is also a great tactic when you’re short of time or struggling to think of post ideas as they require minimum time and effort to find, but can help keep your Facebook page active. Below is an example of a dealership sharing a little-known-fact about a manufacturer.

10. Entertainment

Finally, sometimes you can just engage with Facebook followers for the sake of entertainment or fun. You can try to inspire people with appealing or creative imagery/video of cars, or try to use humour to connect with them.

Below you can see an example of a dealership sharing a funny meme relating to a car. It doesn’t have to be any more complicated than that.

Conclusion

Sharing a variety of posts isn’t something that you need to overthink or overcomplicate. With a small amount of time, a bit of creativity, and the inspiration you’ve found in this article, you should have no problem thinking up any number of new posts you can plan to share on your dealership’s Facebook page.

If you want to make sure that you’re doing the most you can with your Facebook page, I’d be happy to have a conversation with you to explore the ways in which GL Digital Automotive Marketing can support you. Find out more about the solutions we provide to car dealerships.

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